Here's Why Investors Are Pouring Cash Into AR and VR Startups

By 2021 both technologies are projected to be a $108 billion market.

Virtual reality has been around for decades - Nintendo's Virtual Boy anyone? But today's smartphones are being offered with VR capabilities, leaving developers scrambling to find new and innovative ways to make use of this hot technology that everyone with a smartphone has access to. Today The Discovery Channel produces Shark Week content with virtual reality users in mind, leaving many folks wondering where this technology is going.

Virtual Reality Has The Capability To Transform Real Estate, And That's Not All

Realtors have been using virtual reality to sell homes for quite some time now, "Virtual reality's photorealism can zoom in on selling-point details of surfaces and lighting, as well as immerse you in views from a veranda that feel utterly real. Potential buyers or renters now have an emotional connection to what they're experiencing." (Boaz Ashkenazy, co-founder, and co-owner of Studio 216, a Seattle company that creates virtual reality tours for the real estate industry.)

Imagine the hassles of buying a home without being able to walk through it when you are relocating to a new city. Now imagine slipping your smartphone into a Samsung Gear VR or Google Cardboard headset and taking a virtual tour.

Virtual reality also has the ability to transform the classroom experience, and it is getting so accessible and affordable that soon educational videos could be replaced with virtual reality tours of molecules. Read more

John White - INC. - 8 June 2017