A Guide to Getting the Most Out of Your Content Marketing

By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales.

As content curators and marketers strive to keep up with this rapidly evolving industry, it is critical to produce pieces that both resonate with the audience and provide a return on investment. By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales. Following these four best practices for leveraging your content can strengthen your marketing efforts in 2017.

1. Long-form content delivers higher value to your audience

Savvy content marketers know that website visitors are often seeking solutions to a problem or more knowledge about a topic. It is your job to identify that issue and present your product, explanation or expert advice as the best resolution.

The best long-form content thoroughly answers a question and provides in-depth help. Visuals and videos not only engage readers but also break up chunky blocks of text.

2. Get personal with interactive content

According to Content Marketing Institute research, 75 percent of surveyed marketers are planning to increase their use of interactive content this year to achieve the elusive goal of personalizing content. A user-focused experience is highly engaging and helpful as it guides visitors to results that match their specific needs. Read more

Phillip Thune - Entrepreneur - 11 June 2017