Google Analytics breakthrough : from zero to business impact (book)

Authors: Feras Alhlou, Shiraz Asif and Eric FettmanA complete, start-to-finish guide to Google Analytics instrumentation and reporting. This is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. This book offers practical instruction and expert perspectives on the full range of implementation and reporting skills. By following the strategies and techniques in this book, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Read this book in the Business Studio