Gen George sells OneShift to recruitment company Programmed and sets her sights on fresh adtech startup tamme

Job-matching startup OneShift has been acquired by recruitment company Programmed for an undisclosed amount, but for founder Gen George the realisation she’s sold the business she built from the ground up “hasn’t set in yet”.

The deal has been in the mix for the last 12 months and was finalised in time for the end of this financial year. Programmed took an initial 27.% stake in OneShift as part of a $5 million investment deal in 2013, which George said at the time was to “help us grow OneShift into a thriving global business”.

As of June, Programmed now owns 100% of OneShift, with George, her chief financial and technology officers and a small team heading off to work on George’s two other startups — small-business focused recruitment startup Skilld and advertising tech startup tamme.
 “This was part of it all from the beginning, just one piece of the puzzle,” George told StartupSmart.
“It was more about the bigger picture and having an impact. It’s not about something tangible, it’s bigger than that.”

“In six months time it might set in, and I might look back and go, ‘oh god what have I done’, but the deal is really great for both sides and I’m looking forward to the future.” Read more

Dominic Powell - Startup Smart - 8 June 2017