FROM ‘GARAGE FANTASY’ TO GLOBAL REALITY: THE RISE OF CARL KRUMINS’ SMS TECHNOLOGY COMPANY

When Carl Krumins was fired from a job cleaning floors, twenty years ago, the aspiring tech entrepreneur realised he would never achieve success unless he pursued his passion. Today, his brainchild – mobile messaging tech provider SMSGlobal – is an international success story.

With 70 staff across five offices (New York, Dubai, Croatia, Melbourne and Auckland), the company delivers over a million SMS messages, per day, for more than 400,000 clients (including IBM, Microsoft, Etihad Airways, Samsung and AFL) across 165 countries.

The SMSGlobal founder and CEO spoke to Dynamic Business about realising his ‘garage fantasy’, the power of SMS messages as a communications tool, using the GFC as a springboard to success abroad, and plans to stay ahead of the curve in an ‘ever-changing landscape’.

DB: What circumstances led you to create SMSGlobal?

Krumins: I have always had a strong interest in technology – in fact, at a young age I began pulling apart computers just so I could re-build and enhance them. That said, my first job wasn’t in Tech. In 1998, aged 16, I cleaned floors at the Reject Shop. I lasted two weeks before being fired. It was at that point I realised two things – 1) I would never be satisfied working for someone else and 2) I would never be successful unless I followed my passion. Read more

James Harkness - Dynamic Business - 16 Oct 2017