Is this the future of retail? Nordstrom unveils merchandise-free store

US fashion specialty retailer Nordstrom has given a glimpse of what the future of retail could look like, unveiling a new retail concept this week that is free of merchandise.

The West Hollywood ‘Nordstrom Local’ concept store will be populated by personal stylists but no inventory. Instead, Nordstrom describes it as a “neighbourhood hub where customers can shop and access Nordstrom services”.

Customers will be able to order online and pick their items up in-store, while stylists will be on hand to offer fashion advice and transfer in merchandise as required. Onsite tailoring and alterations will also be on offer, along with manicure services.

Occupying a fraction of the footprint of a typical Nordstrom outlet, the store will comprise a styling suite and eight dressing rooms. Customers will be able to “sit comfortably, enjoy a glass of wine or beer, and chat with their personal stylists” in a central meeting space. Read more

Martin Kovacs - Smart Company - 15 Sep 2017