Fashion label Elliatt doesn't have a single store in Australia but it's about to open 15 in China

Katie Pratt thought her trip to China had been a failure.

The founder and designer behind women's fashion label Elliatt was feeling "deflated" on the flight to Australia from Guangzhou.

But Pratt started chatting to the woman in the seat next to her, jewellery entrepreneur Amy Li, and from that chance meeting a business which turns over $7 million a year was born.

Elliatt is stocked in more than 1200 boutiques globally, including Nordstrom and Bloomingdales, with distribution networks across Asia, Australia, New Zealand, Britain, Europe and the United States but until now Elliatt has not retailed directly.

Now Pratt, 34, and Li, 40, are set to supercharge their business with the launch this month in China of what will be the first of 15 standalone Elliatt boutiques.

A self taught sewer

It's a far cry from when ​Pratt started Elliatt six years ago with $20,000 in savings and little experience.

"It was daunting," she says. "My Mum was a sewer and she taught me to sew and I did some night courses at RMIT to get my skills up in fashion illustration and design." Read more

Cara Waters -  Brisbane Times - 17 July 2017


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