Fashion app Shop You wants to help consumers overwhelmed by choice easily find the right clothes online

Despite being a millennial in her mid-20s, I rarely buy clothes online. A jacket here, a jumper there, perhaps, but I don’t often go beyond that, usually because the choices are too overwhelming and I’m never convinced that what looks good on the screen will actually look go on me unless I can try it on (free returns? Nope, too lazy for that).

Realising many others feel the same were digital retail strategist Kelly Slessor and marketing strategist Emma Sharley, who came together to solve the problem with a platform called Shop You.

Shop You is a personalised shopping app matching users to brands that suit their style, size, and preferences by learning about them through their search and purchasing behaviours over time.

“It’s predicative fashion,” Sharley said.

The app has a dual purpose, Sharley said: to give shoppers a faster and more personalised shopping experience, and to drive higher conversions for retailers on mobile.

As Sharley explained, “Having worked in retail we saw that women were overwhelmed by choice; Google ‘black dress’ and you get 998 million results. We saw more women shopping online and most of this traffic coming from a mobile device.”

Shop You began as a side project, with Slessor and Sharley spending a few years researching the idea before starting the development process last year as they received investment. Read more

Gina Baldassarre - Startup Daily - 6 Mar 2018