Effective Marketing Appeals To Emotions Instead Of Reason
"On average, consumers are exposed to more than 5000 advertisements per day. Among those 5000-plus advertisements, only about 12 will make an impression on the average consumer. How can your business stand out among the clutter? Whether you are a Fortune 500 company or a recently funded startup, the best way for your business to stand out is by building emotional connections with your audience. Your business needs to acknowledge that selling a product is no longer enough. Now it’s all about the experience you provide with it. This experience is dependent on your ability to trigger the right emotions, from the right audience, at the right time."
Jeremy Ellens, Entrepreneur, 8 Aug 2015. Read more