The Dos and Don’ts of Working with Emerging-Market Data

"Executives are usually taught that data is an objective and critical input for strategic planning and operations. Applying this, however, is much easier said than done — especially among companies operating in emerging markets.

Emerging-market data can be challenging to work with due to significant data gaps, biased data, and outdated or incorrect numbers. Of course, these issues can cause a headache for any company, in any market. But because they are so prevalent when it comes to emerging-market data, the challenges are exacerbated. They can lead executives to make misguided investment decisions, and put a company’s reputation and jobs at risk." Read more

Anna Rosenberg Harvard Business Review 8 July 2016