Digital disruption spells end for The Good Guys’ ‘pay cash’ marketing push

"Appliances retailer The Good Guys is dropping its “pay cash and we’ll slash the prices” promise from its catchy television ads, underlining the impact of e-commerce and new payments technology on the $20 billion household appliances and consumer electronics market. “Pay less pay cash is in the noose now,” The Good Guys chief executive Michael Ford said." Read more

Sue Mitchell, Business Review Weekly, 17 Jul 2015