Diamond dogs: fashion hounds look a million dollars

For the dog that has everything, clothing is becoming the way to stand out from the pack.

Melbourne-based online and wholesale business Pethaus turns over $200,000 a year selling denim jackets for dogs.

Starting a business was "a happy accident" for founders Mel Westwood and Matt Johnstone.

"In 2013 we got our puppy Willy and he was a very shaky little guy, and we needed to get him a jacket and we couldn't find anything we liked," says Westwood.

The pair made him a denim jacket, complete with patches of some of their favourite bands, and realised they were onto something.

"We couldn't walk down the street without getting stopped and asked for them," says Westwood. "We then started a little Etsy store and we just loved doing it, so it has burgeoned into this business overnight. It was so niche at the time, for us it is lifestyle, but that denim trend came about slightly after we started." Read more