Country boy takes on supermarkets with new startup: “We’ve modelled the business on AirBnB and Uber”

"A new Aussie startup is hoping to cut out the middleman and deliver fresh produce straight from the farm to shoppers’ doors. Aussie Food To You has been launched by entrepreneur and business consultant Peter Askew as a response to growing demand, nationally and internationally, for fresh Australian produce. “My current business is involved in a lot of projects in Asia, and we saw a major attraction to Australian produce, so we’re highlighting this opportunity,” Askew told SmartCompany. Aussie Food To You allows Australian shoppers to purchase premium fresh meat directly from farmers, which is then shipped to their doors." Read more

Dominic Powell StartupSmart 15 Nov 2016