The case of GoGet : How technology turbo-charges a car sharing start-up

"GoGet is Australia's largest car-sharing service, operating more than 2000 cars for 80,000 members across Sydney, Melbourne, Brisbane, Adelaide and Canberra. It has been strikingly successful in meeting financial targets and, perhaps more importantly, in consistently achieving its social mission. GoGet began as Newtown CarShare in 2003 with just three vehicles shared between 13 neighbours in the inner-Sydney suburb of Newtown. Its simple aim was to remove the need for individual car ownership. By sharing vehicles the like-minded neighbours would also be doing their bit for the environment. Today, according to GoGet, the existence of the car-sharing service across Sydney means 10,000 less cars clog that city's streets. The key steps, processes and milestones in the company's development are outlined in Cultivating technology-enabled collaborative consumption: A case study of GoGet in Australia, a new conference paper co-authored by Felix Tan​, a lecturer in the school of information systems, management and technology at UNSW Business School. But the larger understanding of the paper is to shed light on how technology plays an evolving role in enabling a start-up such as GoGet to achieve and maintain its goals." Felix Ter Chian Tan, UNSW Business School BusinessThink, 15 June 2016 Read more