Cascades and Rating Games (study)

"The current study is aimed at understanding the mechanisms governing online rating systems such as Yelp, IMDB etc. The socalled referral systems have become so popular over the years one can only wonder how they work and if they do at all. Online ratings are based on users’ impressions and opinions they form after using a certain product or service. Hence, the first unknown in the equation is the mechanism under which a user decides to purchase a certain good or use some service." Read the study

Oussama Fadil & Jake Soloff, Cornell University, 4 Aug 2015