This brother and sister duo have a growing startup that uses simple text messages to get you off your phone and off on real-life adventures

• The Nudge is a text messaging service that sends messages to its community of subscribers, trying to get people off their phones and off on adventures in the San Francisco Bay Area.
• The company was co-founded by the brother and sister team of John and Sarah Peterson.
• The company raised $US540,000 in “pre-seed” round in July and will be expanding to Seattle in the coming months, after some early success in San Francisco.
• When asked about starting a company as siblings, John told us: “It’s kind of intense sometimes, to be honest.”

Sarah Peterson was working for Apple in Munich, Germany when she found out that her older brother John was starting his own company.

That company, called Livday, created daily itineraries for people exploring new cities. The plans told users not only where to hike and which museums to explore, but also where to get a coffee beforehand, and where to grab a post-adventure meal.

Sarah was obsessed. She created over 50 Livday plans while living overseas, trying to convince John to expand his operations to Munich. Read more

Nick Bastone - Business Insider Australia - 4 Nov 2018