BIKINI ENTREPRENEUR RIDES UNIQUE WAVE OF SUCCESS

WHEN Karina Irby (pictured left) launched Moana Bikini in 2011 on a shoestring, the Gold Coast beach-lover made it her mission to create an icon around one of her favourite fashions.

Irby fell in love with the cheeky style of Brazilian-cut bikinis while on a holiday in Hawaii, and so decided to bring a few back to Australia and test the market's waters.

She knew she was onto a winner when the first collection sold out almost instantly.

Since then, Irby has perfected numerous seamless and reversible designs for her own Moana Bikini brand which have skyrocketed in popularity around the world.

Last year Irby entered at number 16 on the esteemed Gold Coast 40 Under 40 list, and in the past year her success has since continued to build.

Most recently she was blown away at the quantity of stock she sold from her most recent collection Island Time.

"We quadrupled our quantities which was extremely nerve racking for me hoping that we'd actually sell them, they are selling and I hope they keep selling out," she says. Read more

Yasmin Bonnel and Paris Faint - Business News Australia - 9 June 2017

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