AUTHENTICITY, DISCLOSURE AND DISCIPLINE: HOW JULES LUND BUILT A TRIBE OF 20,000 INFLUENCERS

When influencer marketplace TRIBE launched with a requirement for social media influencers to own, or be willing to buy, the products they’d be recommending, there was ‘push back’ from those who were used to freebies. Believing authenticity to be paramount, founder Jules Lund stuck to his guns. A good thing too – today, the marketplace boasts more than 20,000 influencers. 

Launched by the TV and radio personality nearly two years ago, TRIBE connects leading brands with social media influencers to create word of mouth recommendations (based on a brief) at scale – quickly. To date, TRIBE has raised $8m across three funding rounds for its self-serve tech platform, which – in turn – has generated $3.5m for influencers worldwide. According to TRIBE CEO Anthony Svirskis, the company’s top 50 influencers make upwards of $2000 per month, and there’s even one who’s made over $100,000 through the platform: “It’s starting to become a sizeable and sustainable income and career”. With offices in Melbourne, Sydney, London, Mumbai and Phillipines and a team of 40 people, TRIBE undertakes campaigns globally, with some of its biggest clients being Dan Murphy’s, Moet, Aussie Farmers Direct, Priceline Pharmacies and 20th Century Fox. Read more

James Harkness - Dynamic Business - 15 Sep 2017