Affected : emotionally engaging customers in the digital age (book)
Authors: Cara Wrigley & Karla Straker
How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionised the way companies build relationships and interact with their customers. Today, it's more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. This bookgoes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space.
Read this book in the Business Studio