Adelaide based sport drink startup raises $500k in seed funding for launch

PREPD, a new hydration-boosting sports drink1developed by Flinders University startup Preserve Health, has secured more than $500,000 in seed funding to launch its first products.

With money now in the bank, thanks to angel investors and other high net-worth individuals, PREPD is set to launch in the market and take on the big players in the competitive sports-drink sector.

The drink is backed by more than 20 years of medical research conducted by Flinders University, which was originally aimed at improving severe dehydration in children living in developing countries.

The research was then used by Preserve Health to develop PREPD to meet the specific hydration needs of athletes, both elite and amateur.

The initial research team identified a special resistant starch which promotes fluid absorption in the gut, tapping into an unused hydration potential in the body to absorb up to 6 litres of fluid a day.

David Vincent, the CEO of Preserve Health, says the drink will dramatically increase the potential of sportspeople.

"PREPD is a two-part system of drinks designed to boost hydration, allowing athletes to perform at their peak and stay there," says Vincent. Read more 

David Simmons - Business News Australia -  14 June 2018