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6 Start-up secrets from Emma Lovell

By Administrator | 10 March 2017

"Using an in-flight bassinet with a very distracted and overtired baby, Emma Lovell had her first 'light-bulb' moment.

The glow of this new idea grew stronger as she dealt with the frustration of when the blanket covering her daughter's pram would fly off, fall off, or get pulled off.

The experiences inspired her to launch CoziGo - Sleep and Go in 2014 - a universal stroller and airline bassinet sleep cover.

First appearing on Shark Tank, she won over investor Janine Allis from Boost Juice, and so began her journey.

Like any start-up business, Emma admits it has been a rollercoaster learning experience from day one. She has shared her 6 tips for small business success with Business News Australia." Read more

Business News Australia, 2 Mar 2017

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