The 3 Wrong Things Every Startup Gets Told

"As a co-CEO of a company that’s in three major startup business systems (Melbourne, San Francisco, India), I’ve seen a lot of different trends in the industry over the last five years. With economic conditions getting better recently, entrepreneurship is an increasingly popular career choice. Naturally, the demand for all sorts of startup related advice is booming. What’s disappointing, I believe, is that a lot of the popular advice is often irrelevant or just outright wrong. In some cases, it’s presented as a universal rule while in practice, it should be applied in certain situations only. I’ve come up with a few of these “tips” I feel are often misleading."

Mark McDonald, Business Review Weekly, 7 Aug 2015. Read more