3 Elements That Will Make or Break an Email Marketing Campaign

"Let’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing strategies are worth trying out and which aren’t. Not only do you need a specific set of tools to help you navigate the marketing landscape -- choosing the right road map can also make or break a campaign. To get you started, here are three make-or-break areas that, when optimized, can help you along your journey to positive results -- no GPS required." Read more

Cynthia Price, Entrepreneur, 1 Aug 2015