Why innovation springs from collaborative invention

"From tapping commands into an automatic teller machine or checking out goods at the supermarket self-service terminal, co-creation is part of everyday life. For many businesses, in the quest to save money, solve problems, innovate or better satisfy customers, co-creation has become a keen focus. Typically, finding ways to collaborate with customers, suppliers, distributors and others to add value has been an ad hoc process. Few have a full understanding of co-creation's scope and how to approach it …" Adrian Payne, Business Think, 18 October 2016 Read more