Website-watching startup CompeteShark scores $150K from Sydney Seed Fund

"It’s still in beta testing but CompeteShark - a web app that visually tracks content changes on websites in real time - has attracted A-list trial clients like Suncorp, RedBalloon, and Australian Unity, and now a $150,000 stake from Sydney Seed Fund. CompeteShark instantly notifies users when there are any changes to the content on their targeted websites, from A/B tests or headlines to updated copy. The tool also aggregates data to provide users, primarily digital marketers and brand managers, with insights on their customers and competitors." Read more

Michael Bailey BRW 17 Sep 2015