From tech to chocolate: Why Envato co-founder Cyan Ta’eed stepped back to launch chocolate startup Hey Tiger

In 2016 Cyan Ta’eed, co-founder of $74 million Australian design startup Envato, found herself on an involuntary tech detox after receiving a potentially serious eye injury.

“It meant that I had to be in a dark room and I couldn’t look at my screen or my phone. I just kind of floated around listening to the occasional audiobook for like a month,” Ta’eed says.

“For someone who works and lives online, it was like a massive tech detox.”

It was during this period of darkness that the seeds were sown for Ta’eed’s newest venture — an ethical chocolate business called Hey Tiger. The recently launched business offers an eclectic mix of 16 different chocolate flavours, ethically sourced, and, as Ta’eed proudly says, marketed and targeted at women.

“Women are one of the biggest purchasers of chocolate, but most chocolate companies either target children or older generations, both design-wise and in terms of flavour,” she tells StartupSmart. Read more

Dominic Powell - SmartCompany - 23 Mar 2018