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Sydney-founded Campaign Monitor acquires Canadian customer data platform Tagga

By Administrator | 22 March 2017

"Sydney-founded Campaign Monitor has acquired Canadian customer data platform Tagga for an undisclosed amount

Tagga, which was founded in Vancouver in 2008, uses behavioural customer data to send “hyper-targeted” emails.

“Data is the fuel of the future,” said Campaign Monitor chief executive Alex Bard in a statement about the purchase.

“With Tagga, Campaign Monitor will be the marketer’s behavioural data-driven CRM, powering more effective ways for marketers to engage with customers.”

Since launching its email marketing and automation platform in 2004, Campaign Monitor has grown its global customer base to 2 million users across 200,000 companies, with offices set up in 20 cities including Sydney, London and San Francisco." Read more

Dinushi Dias Startup Smart 16 Mar 2017

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