Successful direct marketing in a week (book)
Author: Patrick Forsyth
Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost effective, and both budgets and time are no doubt limited. Business does not arrive unbidden, nor does it magically arrive just by crossing your fingers and shouting "Promotion!"; so something must be done and time and effort must be expended to make sure it works. In this book, you can learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database; Tuesday: The components of direct mail; Wednesday: Creative approaches; Thursday: Physical campaigns; Friday: Digital campaigns; Saturday: Integration and follow-up.
Read this book in the Business Studio