StartupSmart Award winner Foodbomb tripled its user base in six months, and it’s not done yet

Food platform startup Foodbomb took home the first-ever StartupSmart Award in this year’s SmartCompany Smart50 awards, and according to founder Paul Tory, the only way from here is up.

Founded in 2015, and born out of Tory’s previous meat sales platform startup Butcherman, Foodbomb aggregates food suppliers onto a single platform. It means cafes and restaurants can order produce from one place, and much more efficiently.

When Tory filled out the Smart50 application form back in June, he said the startup had more than 100 active customers (ordering once a month or more), 30 suppliers on the platform, and was processing about 500 transactions every month.

Now, “you can basically triple those numbers”, he tells StartupSmart.

And the vast majority of this growth has been organic, Tory adds. While he and the team have tested out Facebook and LinkedIn to see what may or may not work for Foodbomb, their marketing drive so far has been “very limited”, Tory says.

Early customers have started using Foodbomb for more of their produce, and more and more people who registered early are starting to use the platform more regularly. Read more

Stephanie Palmer-Derrien - Startup Smart - 17 Dec 2018