Specific question: To go niche or not to go niche?

"It's an age-old question that many business owners struggle to answer. But the truth is if you want your marketing to be as effective as possible you need your target market to be an inch wide and a mile deep. When you try to be everything to everyone you risk appearing irrelevant to the customers you want and need the most. Still not sure? Here are four opportunities you open up when you pick a niche." Read more

Amanda Jesnoewski Startup Daily 4 Nov 2015