Social media rules of engagement : why your online narrative is the best weapon during a crisis (book)

Author: Nicole MatejicThis book guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis.Read this book in the Business Studio