Social media optimization for dummies (book)

Authors: Rick Shreves with Michelle KrasniakOptimize, optimize, optimize to get the most out of your company's social media presence. As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, this book serves as your roadmap to smart marketing in the digital age.Read this book in the Business Studio