SIMON DUFFY: THE FOUNDER CHANGING THE MALE SKINCARE SCENE

The idea for male skincare company Bulldog was born in 2005 when founder, Simon Duffy, noticed that there were no straightforward skincare options that were made for him. Looking at the shelves, there were products he used, but no products he loved.

Bulldog is now a flourishing business and making it’s mark in the FMCG sector. Dynamic Business had a chat to founder, Simon Duffy, about creating a successful FMCG company, managing competition and advice for those who want to follow suite.

There are major competitors in the FMCG market, how did you manage to compete with the big guys?

When you start something new in men’s skincare, the are several bigger companies that have many advantages such as famous brands, momentum with the big retailers, and huge marketing budgets.

By contrast, when we started Bulldog in the UK in 2007, we were starting from zero on all these fronts. What we were able to do was to make better and more positive choices across manufacturing, formulation and branding.

Bulldog’s products have been purpose built for men and are not just a men’s version of what was initially a woman’s product. Read more

Gali Blacher - Dynamic Business - 27 Aug 2018