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Short on Time and Money? You Can Still Develop a Strong Brand.
By administrator | 2 August 2015
"For startups and small businesses, time and money are often tight. But that doesn’t mean you should skimp on your product's branding, says brand building expert Denise Lee Yohn and the author of What Great Brands Do. "One of the most common mistakes is rushing into the marketplace and thinking, 'I just need to get my product out there,' and then people are surprised on the backend when customers don't come clambering to them." Luckily, it's possible to develop a strong brand foundation with limited time and cash commitments. Yohn calls this your product's minimal viable brand." Read more
Laura Entis, Entrepreneur, 2 Aug 2015
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