SHELLEY SULLIVAN: THE MODEL ENTREPRENEUR

Shelley Sullivan, Founder and CEO, ModelCo, is Australia’s tan and makeup queen.

Sullivan is nominated for two awards in this year’s CEO Magazine’s Executive of the Year Awards. The winner’s event will be held on 21 November 2018 at ICC Sydney with new hosts Kylie Gillies and Larry Edmur.

Dynamic Business speaks to Sullivan about being nominated for the award, ModelCo and her entrepreneurial journey.

How do you feel being nominated for this big award?

I feel incredibly honoured to have taken out the major award and will use this opportunity to inspire Australia’s up-and-coming female entrepreneurs. As a successful business woman, I believe it’s my responsibility to pave the way and help to inspire the next generation of female CEOs.

How did you start ModelCo?

Eight years into being a model agent I was continually listening to what my models wished they’d had in their beauty regime that all the luxury brands weren’t providing. I was also looking at the way they applied make up and tanning products and I was inspired to launch a heated eyelash curler. Read more

Gali Blacher - Dynamic Business - 16 Nov 2018