Shark Tank mum-preneur's secrets to building a business while raising kids

David Simmons - Business News Australia - 18 July 2018

Starting a business is hard. Starting a business with three kids in tow? That's another story entirely.

But Sydney based mum-preneur Caroline Africh proved to the Sharks that she could develop a serious distribution model that takes advantage of a huge community of new mums.

Africh pitched to the Shark Tank gurus her innovative and intriguing baby goods distribution model Things 4 Bubs and walked away with the support of Andrew Banks.

Things 4 Bubs is a distribution model that takes advantage of stay-at-home mums to sell a variety of high-quality baby products. Rather than sell and distribute these products directly to stores, Caroline has devised a 'consultant model' where mothers sell the products for her, via mums groups and their direct circles of new mums, empowering them to run their very own business.

Africh got started with Things 4 Bubs when she returned to Australia to have her second child. Realising how hard it would be to go back into working full time in IT, Africh instead started working on Things 4 Bubs with the one hour a day spare she had in her unfathomably busy schedule. Read more