Sensis Social Media Report 2016

"How Australian people and businesses are using social media. Sensis surveyed 800 Australian consumers and 1,100 Australian businesses to continue this landmark annual study on how social media channels are being used. For the purposes of this report, the term social media refers to: • Social networking platforms, such as Facebook, Twitter, LinkedIn and Google+. • Online blogs and online rating and review mechanisms. The findings detailed in this report aim to help Australian businesses make more informed decisions about how to use these channels to engage with consumers". Read the report