Scarier than a scrum: a former rugby star's Shark Tank success

David Simmons - Business News Australia - 25 July 2018

Despite having a 13 year long career as a successful rugby star playing for the Queensland Reds, Ed O'Donoghue says his experience on Shark Tank was scarier than facing up for a scrum.

O'Donoghue is the mind behind Fro Pro, self-described as 'Australia's healthiest ice cream'. Fro Pro is sugar free, high protein, and low carlorie.

The story behind the brand is pretty simple; O'Donoghue loved to indulge in ice cream but wanted a healthier option to the calorie packed, fatty, sugary ice creams on the market.

He started the brand five years ago after retiring from professional rugby, and after securing support from Glen Richards on Shark Tank last night, is hoping to transform the brand into one of the most well-known and beloved ice cream names in Australia. He's already well on his way, with Fro Pro already being sold at the majority of Woolworths in the country.

Business News Australia spoke to O'Donoghue about his time on Shark Tank, what he plans to do with Glen's $250,000 investment, and the lessons he's learnt in the transition from professional rugby player to becoming a successful startup founder with products stocked in Woolworths. Read more