ROB DEUTSCH: THE ENTREPRENEUR BEHIND F45

The fitness empire, F45, that turned one studio in 2013 into more than 1300 in 36 countries, launched its newest franchise offering – F45X – which will include Prodigy for 11 to 18-year-olds and Masters for over 60s.

An Australian Institute of Health and Welfare Report found that one quarter (26 per cent) of children and adolescents were overweight or obese and at age 18-21, nearly double (15 per cent) of those born from 1994 to 1997 were obese compared with those born between 1974 and 1977 (eight percent).

F45 Owner and Founder, Rob Deutsch, said the fitness industry needs a solution for the all-important 11 to 18-year-old market when young bodies are forming.

“Prodigy has been designed to deliver physical results and improve focus and concentration in young adults. We believe that every kid deserves to be part of a healthy, supportive community and our team training approach will get members running, lifting, rowing and jumping in a highly energised, motivating environment under expert supervision,” he said.

Among Australians 65 and over, 75 per cent were not sufficiently active and with 60 and over now being the world’s fastest growing age demographic, people aren’t just living longer, but looking to live better. Read more

Gali Blacher - Dynamic Business - 2 Nov 2018

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