Queen of gourmet: Emily McWaters on move from cafe owner to fine food hamper CEO

"It's rare to meet the chief executive of a company who still does design on the artwork of their product, but for Emily McWaters, attention to detail is everything. McWaters, who founded the SOL Group in 2004, employs both her sisters in selling premium gift hampers to the public as well as high profile corporate clients. "I still do all the design of packaging. We do a lot of our own packaging to get our own look. The days of wicker baskets and shrink wrap, that's not enough anymore, it's gotta look incredible. "I'm able to see the presentation to the customer as a whole, so there has to be a certain level of luxury." Read more

Bhakthi Puvanenthiran Brisbane Times 26 Sep 2016


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