Product management (book)

Authors: Brian Lawley and Pamela SchureProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in the corporate world - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - this book gives you the tools to increase your skill level and manage products like a pro. From defining what product management is and isn't, to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.Read this book in the Business Studio