Privacy incorporated : the business of trust in the digital world (book)

Author: Malcolm CromptonIn a world where personal data is an increasingly valuable commodity, it pays for organisations to incorporate privacy into their business models. Privacy is the key to gaining customers’ trust – and trust is at the heart of good business. This book traces, through the eyes of Asia-Pacific’s leading privacy consultancy, 10 years of developments around the perennially contentious topic of privacy in the ever-evolving digital landscape. It reveals that while a lot has changed in that time, what remains constant is the opportunity for innovation that new technologies bring, and that essential to success is consumers’ trust in the offering. From the perspectives of organisations, getting privacy ‘right’ can seem challenging. Yet for those who understand that good privacy means good business, opportunities for progress and prosperity abound. This book will point leaders towards practical solutions for building strong, long-term relationships with their customers – valuable relationships that thrive, even in the turbulent digital world. Read this book in the Business Studio