Meal delivery kit startup Gousto has developed an Alexa app as it looks to compete with HelloFresh
By administrator | 10 October 2017
LONDON — Gousto, a meal delivery kit startup that competes with the likes of HelloFresh, has released a new Amazon Alexa app to help people cook its recipes.
The 5-year-old startup allows you to place weekly recipe orders online. It then sends out perfectly measured ingredients alongside recipe cards directly to your door.
The Gousto Alexa app, which went live on Thursday, guides people through Gousto recipes step-by-step, allowing them to cook “hands-free”. Customers can also use the Alexa app to review what’s in their box and remind themselves of the recipe orders they have placed.
Gousto isn’t the only food startup looking to capitalise on virtual assistants. Mary Biggins, cofounder and CEO of lunch subscription startup MealPal, told Business Insider this that some of her engineers are thinking about developing an Alexa app.
But Gousto claims to be the first company in the increasingly competitive recipe box delivery market to develop an Alexa app.
Gousto CTO Shaun Pearce said in a statement: “At Gousto, we’re passionate about using technology to transform weekly mealtimes for UK families — helping to make shopping, planning, and cooking for weekly meals simple and convenient. Read more
Sam Shead - Business Insider Australia - 8 Oct 2017
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