Life’s a pitch: How to convince customers to believe in you

"It doesn't matter if you are pitching an idea, promoting a product or delivering a service, to make a sale your customer needs to believe in you. But with only minutes to win them over, where do you start?

1. Communicate your why

If you are like many of us in business, there are hundreds if not thousands of people who do what you do. But not all of them do it for the same reasons you do." Read more

Amanda Jesnoewski StartupSmart 7 Oct 2015

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