The laws of brand storytelling : win -- and keep -- your customers' hearts + minds (book)
Authors: Ekaterina Walter + Jessica Gioglio
We have been sharing stories from the beginning of human civilization -- for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn't what you say it is anymore, it is what consumers say it is. As a result, capturing customers' hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. Packed with inspiring tips, strategies, and stories from two leading marketing innovators, this book shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy.