Jessica Rudd packs a suitcase – and creates a thriving online business in China

"Meet Jessica Rudd. No, not the daughter of a certain ex-prime minister and of successful global entrepreneur Thérèse Rein – although she is proudly that too. Nor even Jessica Rudd, author of Campaign Ruby, an eerily prophetic political novel that forecast a prime minister being knocked off by his female deputy.

This Jessica Rudd is the face of a new style of entrepreneurialism in Australia. One quickly learning to use the borderless, online world and the intimate but vast reach of social media to sell Australian products into the world's largest market: China." Read more

Jennifer Hewett AFR 31 Oct 2015