How three-year-old Sydney analytics startup SWOOP landed an “amazing” partnership with Facebook

A Sydney-based analytics startup that has been operating for just three years has landed an “amazing” partnership with social media giant Facebook through its Workplace platform.

Dr Laurence Lock Lee and Cai Kjaer founded SWOOP Analytics in 2014 after working in the analytics and consulting space for more than 30 years. The two joined forces to create SWOOP as an analytics solution for businesses wanting to drive employee engagement, and landed a partnership with Microsoft soon after launch.

“There’s a lot of investment in the business community around employee engagement, and companies are implementing tools like Microsoft’s Yammer and Facebook’s Workplace to help drive it,” Kjaer told StartupSmart.

“They’re investing a lot of time in setting up these platforms, but then they start wondering how to demonstrate that they’re actually working. The platform analytics can tell you how many users you have, how many are posting on the platforms, and what time of day they’re posting, but not much else.”

This is where SWOOP’s analytics tool comes in, which Kjaer says can show how and where collaboration is occurring in the workplace, including things like if executives are “engaging with the front line”.

“It lets anyone in the business measure collaboration in real time via these social platforms,” he says. Read more

Dominic Powell - Smart Company - 29 May 2017