How Sydney startup Paperform acquired more than 4000 users in five months

A Sydney startup developing a global platform to easily build interactive online forms has attracted more than 4000 users in the space of five months by making the most of partnerships.

Paperform, founded by former Google project manager Diony McPherson and tech developer Dean McPherson, allows users to create interactive branded online forms and product pages with embedded photos or video.

The McPhersons say the platform’s key aim is to give users the ability to “create a form that is engaging and beautiful and represents their brand”.

“There’s nothing else in the market that allows you to embed media the way we do,” the McPhersons tell StartupSmart.

The idea is simple but the technology is not, they say.

The market Paperform is embarking on isn’t small either.

According to Mark Tanner, co-founder of interactive document platform Qwilr, which closed a $1.5 million investment round this month, the global market for document software is worth more than $25 billion.

“We would love to be in ten years’ time an established global business based in Australia to be supporting Australian employees,” the McPhersons say. Read more

Dinushi Dias - Smart Company - 28 Apr 2017