How this influencer took on the fashion world with The Blonde Republic

The template for social media success is ever changing and always competitive, but Brisbane-based influencer Sapphiroula Pelecas is keeping ahead of the curve.

This last year has been busy for Pelecas, who, in the period from August from September, launched her own fashion line, got married, went on a Honeymoon and presented at New York Fashion Week.

Most heads would spin on this momentum, but it's exactly the type of fast pace of growth that social media demands in order for influencers like Pelecas to stay afloat.

Pelecas' fashion label, The Blonde Republic, is a new kid on the block in Australia's fashion scene. The label is a logo-heavy athleisure brand that takes its cues from the likes of Kanye West's Yeezy collection and Tammy Hembrow's Saski Collection.

Though simultaneously nailing the current trends of athleisure-wear and streetwear The Blonde Republic is "very basic" according to Pelecas.

"I wanted the label to be very basic, so I focused on what I would wear every day," says Pelecas.

"It's something that could take you from the gym, to lunch, to dinner. If you accessorised it differently you could wear it almost anywhere." Read more

David Simmons - Business News Australia - 20 September 2018