How to have your cake and eat it too : an introduction to service design (book)

Author: J. Margus KlaarThe perfect book for all business readers who are looking for an accessible introduction to Service Design: short, concrete with tangible benefits clearly defined. The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book. Service design, by organizing business from the customer’s perspective, can help save considerable amounts of money in marketing while at the same time building a stronger brand. Hence the title: How to Have Your Cake and Eat It Too. This book is written in the spirit of the 80-minute MBA. The perfect book for all business readers who are looking for an accessible introduction to the topic: short, concrete with tangible benefits clearly defined.Read this book in the Business Studio